Through our lens / Rio de Janeiro, 2025
Carnival.
More is magnificent.
A city in full color. A night that stays with you. Step inside our Carnival photo and film archive.
Enter the Sambadrome ↓FOUR CHAPTERS / ONE UNFORGETTABLE CITY
Open a little
more wonder.
Choose your chapter. Take your time. Rio deserves it.
01 / THE CARNIVAL EDITIn the streets.Daytime color, costumes and personal postcards.
Before the lights / In the streets
The city comes
out to play.
Costumes, crowds and a place in the shade. Daytime Carnival from the Jet Set app’s March 2025 archive.
02 / THE CARNIVAL EDITThe grand spectacle.Our photographs from a magnificent Sambadrome night.
After dark / The Sambadrome
Some nights deserve
the whole page.
Floats like moving palaces. Grandstands alive with color. These photographs and films come from our own Rio Carnival archive, including the collection shared on October 5, 2026. The celebration shown is March 2025.
Wish you were here / The new collection
In the crowd.
In the moment.
03 / THE CARNIVAL EDITThe night, in motion.Eleven films from our own Rio Carnival archive.
The night, in motion
Press play.
Be there.
Eleven moments, from the app archive and the newly shared films. Choose a clip to watch.
From the app archive / Sambadrome parade — play the moment
A firsthand view from the Sambadrome stands. Parade music and crowd ambience; sound is off until you turn it on.
Film 01 / Rio, March 2025 — play the moment
A firsthand view from the Sambadrome stands. Parade music and crowd ambience; sound is off until you turn it on.
Film 02 / Rio, March 2025 — play the moment
A firsthand view from the Sambadrome stands. Parade music and crowd ambience; sound is off until you turn it on.
Film 03 / Rio, March 2025 — play the moment
A firsthand view from the Sambadrome stands. Parade music and crowd ambience; sound is off until you turn it on.
Film 04 / Rio, March 2025 — play the moment
A firsthand view from the Sambadrome stands. Parade music and crowd ambience; sound is off until you turn it on.
Film 05 / Rio, March 2025 — play the moment
A firsthand view from the Sambadrome stands. Parade music and crowd ambience; sound is off until you turn it on.
Film 06 / Rio, March 2025 — play the moment
A firsthand view from the Sambadrome stands. Parade music and crowd ambience; sound is off until you turn it on.
Film 07 / Rio, March 2025 — play the moment
A firsthand view from the Sambadrome stands. Parade music and crowd ambience; sound is off until you turn it on.
Film 08 / Rio, March 2025 — play the moment
A firsthand view from the Sambadrome stands. Parade music and crowd ambience; sound is off until you turn it on.
Film 09 / Rio, March 2025 — play the moment
A firsthand view from the Sambadrome stands. Parade music and crowd ambience; sound is off until you turn it on.
Film 10 / Rio, March 2025 — play the moment
A firsthand view from the Sambadrome stands. Parade music and crowd ambience; sound is off until you turn it on.
04 / THE CARNIVAL EDITThe Carnival journal.Forty short reads, arranged by mood and curiosity.
The Carnival journal / 40 short reads
Stay for the stories.
Leave with a little more.
Culture, music, colorful cities and thoughtful ways to plan. Choose a chapter and follow your curiosity.
Start Here / 2 stories
Your First Rio Carnival: Choose the Feeling Before the Schedule
A first Carnival trip can begin with a mood rather than a spreadsheet.
Read the story →Sambadrome or Street Carnival? Two Ways to Meet Rio
The question is less about which experience is better than which kind of evening you want.
Read the story →Culture & Sound / 8 stories
How to Watch a Samba Parade as a Story
A parade becomes more absorbing when you stop trying to see everything at once.
Read the story →The Bateria: Listen Before You Lift the Camera
There is a particular temptation at a spectacular event: as soon as something feels extraordinary, reach for the phone.
Read the story →Samba-Enredo: A Song Worth Meeting Before the Night
Music can feel familiar even when its words are not.
Read the story →Carnival Costumes: Looking Beyond the Sparkle
Sparkle catches the eye quickly; construction asks you to stay a little longer.
Read the story →Floats as Moving Architecture: A Different Way to Look
A float changes as it approaches, passes and recedes.
Read the story →Carnival Is a Community Before It Is a Visitor Experience
A visitor may encounter Carnival through a ticket, a hotel reservation or a striking photograph.
Read the story →Frevo: The Small Umbrella and the Larger Story
The little umbrella is easy to recognize.
Read the story →Five Carnival Words to Meet Before the Celebration
A few words can make a first encounter easier without turning preparation into homework.
Read the story →Elsewhere in Color / 7 stories
Recife Carnival: Make Music the Center of the Day
If your ideal Carnival day begins with sound, Recife is a place to research with particular attention.
Read the story →Olinda Carnival: Give the Streets Time to Unfold
Olinda belongs in a Carnival itinerary on its own terms.
Read the story →Salvador Carnival: Following the Sound of the Trio
Salvador’s trio elétrico experience calls for its own kind of planning.
Read the story →São Paulo Carnival: Give the Celebration Its Own Chapter
São Paulo can hold more than one kind of trip.
Read the story →Belo Horizonte Carnival: Start with the Local Program
Belo Horizonte appears in Visit Brasil’s overview of major Carnival destinations.
Read the story →Barranquilla Carnival: Listen to Colombia’s Caribbean Traditions
Carnival does not have one musical vocabulary.
Read the story →Oruro Carnival: Approach a Living Heritage with Care
Oruro offers a different starting point for thinking about Carnival.
Read the story →Style & Details / 2 stories
What to Wear to Carnival: Color with Room to Move
Start with the body that will wear the outfit all day.
Read the story →The Carnival Color Edit: Magenta, Gold and a Little Green
The Rio photographs in our March 2025 archive make color feel almost architectural.
Read the story →Planning & Pace / 15 stories
A Small Carnival Bag: Pack for the Outing You Planned
A bag can be a plan in miniature.
Read the story →Carnival in the Rain: Keep a Flexible Version of the Day
Rain does not have to turn an entire trip into a disappointed comparison with its photographs.
Read the story →Your First Parade Night: Make Arrival Part of the Pleasure
The first parade night often becomes exciting long before you reach your seat.
Read the story →The Morning After Carnival: A Good Itinerary Includes Rest
A recovery morning is not wasted travel time.
Read the story →Choosing a Carnival Hotel: Ask About the Journey Home
A beautiful room matters, but during a festival the journey to and from it matters too.
Read the story →A Carnival Budget That Includes the Boring Things
A festival budget becomes more realistic when it includes the ordinary decisions around the exciting purchase.
Read the story →Before Buying a Carnival Ticket: Read Past the Photograph
Ticket pages are designed to make an event feel irresistible.
Read the story →Carnival Transport: Plan the Last Journey First
It is easy to plan how to arrive when everyone is excited and wide awake.
Read the story →Carnival as a Couple: Plan for Two Different Energies
Two people can love the same trip and want different things from one evening.
Read the story →Carnival with Friends: A Group Plan That Leaves Room to Breathe
A group holiday can become a negotiation between the person with forty ideas and the person who only wants to see what happens.
Read the story →Carnival with Children: Choose the Experience Before the Image
An outing that looks irresistible online may not be the right outing for your family.
Read the story →Solo Carnival Travel: Confidence Comes from Small Decisions
Traveling alone gives you freedom to choose your own pace.
Read the story →Accessible Carnival Planning: Ask Specific Questions Early
Accessibility begins with the requirements of the person traveling, not a general label on a website.
Read the story →Eating Around Carnival: Make the Meal a Pause
A meal can be the moment that gives a festival day its shape.
Read the story →Three Rio Days Around Carnival: A Plan with Breathing Space
Three days can hold a satisfying Carnival visit if you give each a clear role.
Read the story →Photo Journal / 4 stories
Phone Photography at Carnival: One Scene, Three Frames
A phone can tell a stronger story when you stop taking the same picture repeatedly.
Read the story →Filming Carnival: A Short Clip Can Hold a Whole Feeling
A useful Carnival film does not need to be long.
Read the story →Gold in Motion: A Rio Carnival Photo Essay
In the Jet Set Sambadrome archive, golden figures and bright green performers share the avenue.
Read the story →From the Stands: Why the Crowd Belongs in the Photograph
A Carnival photograph from the stands tells two stories at once: the performance and the act of watching it.
Read the story →City & Memory / 2 stories
Rio After Carnival: Keep the City in the Story
When a celebration dominates the itinerary, the city can become its backdrop.
Read the story →Why Carnival Stays with You: Beauty Made Together
Some images remain vivid long after the itinerary has faded.
Read the story →Make room for Rio
Build the days
around the night.
The parade and the street
The Sambadrome is a ticketed parade setting. Street celebrations are a different experience: choose your day and neighborhood, plan a meeting point, and give yourself an easy way home.
Read our Rio guide →A little planning goes a long way
This is a 2025 diary. For a future visit, confirm current dates, parade schedules, ticket terms and transport before booking. Build space for rest and a slower day after a late night.
Explore flights and stays →Our booking collection may include affiliate links. We may earn a commission at no extra cost to you.
Turn inspiration into a journey
Make room for this in your next trip.
Notes from the Jet Set world
A little inspiration.
A beautiful next trip.
New stories, city discoveries and the Jet Set edit, delivered to your inbox.
Free to join. Unsubscribe whenever you like. Privacy & disclosure