Brazilian Fashion Designers to Know: Fashion, Swim and Resort
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Brazilian fashion is often reduced to the bikini, but the country’s designers cover everything from conceptual tailoring to hand-embroidered romance. Here are the Brazilian fashion designers to know across fashion, swim and resort — a natural next step after our guide to Latin American fashion designers, where you will also find our profiles of PatBO, Martha Medeiros, Silvia Furmanovich and Ara Vartanian.
Two cities define the scene. Rio de Janeiro is the spiritual home of swim and resort, where clothes are built for heat, movement and the walk from beach to bar. São Paulo is the business and fashion-week capital, with a more urban, tailored and experimental edge. The best Brazilian wardrobes borrow from both.
Osklen — Rio’s Eco-Minded Essential
Founded by Oskar Metsavaht in Rio de Janeiro, Osklen distills the city’s beach-to-street lifestyle into clean, contemporary clothing. The label is known for its focus on sustainability and Brazilian materials, with relaxed silhouettes, natural fabrics and a pared-back palette that suits warm weather perfectly.
The label also has a strong menswear offering, making it a rare stop where couples can shop together. Its pieces are the kind you will reach for long after the tan has faded.
- Look for — linen and cotton separates, minimalist swim, easy resort pieces
- Why we love it — Rio cool, without the clichés
Farm Rio — Joy in Print
If Osklen is Rio’s minimalism, Farm Rio is its exuberance. The label is famous for vibrant, nature-inspired prints — tropical fruit, birds, foliage — on breezy dresses and separates that feel like a holiday. It is unabashedly cheerful and one of the most recognizable Brazilian brands abroad.
The prints are the draw, but the cuts are easy and forgiving, which makes Farm Rio a smart choice for vacation dressing. Pair a printed dress with flat sandals and a straw bag, and you have a full Rio uniform.
- Look for — printed maxi dresses, colorful co-ords, playful accessories
Lenny Niemeyer — Sculptural Swim
Lenny Niemeyer is a byword for elegant Brazilian swimwear. Her Rio label is known for sculptural cuts, sophisticated color and graphic details that give swimsuits an almost architectural quality. These pieces are designed to be worn from the sand to lunch with a sarong or wide trousers.
The appeal is quiet confidence: swimwear that flatters without relying on tiny cuts, and that looks as good in a city pool as on a beach in Bahia.
- Look for — architectural one-pieces, refined bikinis, chic cover-ups
Adriana Degreas — São Paulo Resort Glamour
Based in São Paulo, Adriana Degreas brings a glamorous, fashion-forward eye to swim and resort wear. Expect bold prints, statement details and polished silhouettes — swimwear that feels like ready-to-wear, and resort pieces that hold their own at a city dinner.
Her collections are a favorite with travelers who want a single suitcase to work for both a beach weekend and a stylish city stay.
- Look for — statement swimsuits, printed kaftans, resort separates
Água de Coco — From the Northeast Coast
Born in Fortaleza, on Brazil’s northeastern coast, Água de Coco is a long-standing name in Brazilian beachwear. The label is known for print-rich swim and resort collections with a sunny, tropical spirit — ideal if you want something unmistakably Brazilian for your next beach trip.
It is a reminder that Brazilian beach culture stretches far beyond Rio, and that the northeast has its own vibrant style traditions.
- Look for — printed bikinis, flowing beach dresses, coordinated sets
Isabela Capeto — Romance and Handwork
Rio designer Isabela Capeto is beloved for romantic, handcrafted clothing. Her work is known for embroidery, appliqué and decorative details layered onto feminine silhouettes, with a vintage-inspired charm that feels personal rather than precious. It is the Brazilian answer to bohemian luxury.
Each piece feels collected rather than bought, and her love of handwork connects naturally to Brazil’s broader traditions of embroidery and lace.
- Look for — embroidered dresses, embellished blouses, one-of-a-kind details
São Paulo Tailoring: Herchcovitch and Cris Barros
São Paulo is Brazil’s fashion capital, home to São Paulo Fashion Week and a more urban, tailored aesthetic. Alexandre Herchcovitch is one of the city’s most influential designers, known for an edgy, subversive streak and strong graphic sensibility. Cris Barros, by contrast, designs refined, feminine clothing with clean lines and luxurious fabrics — the kind of wardrobe that works from boardroom to dinner.
Between them, they capture São Paulo’s range: one side bold and boundary-pushing, the other refined and grown-up. Both are a welcome counterpoint to the beachwear that dominates Brazil’s image abroad.
- Alexandre Herchcovitch — graphic, rebellious, sharply cut
- Cris Barros — polished, elegant, quietly luxurious
How to Shop Brazilian Designers
- São Paulo — the Jardins district, especially around Rua Oscar Freire, is the classic address for designer shopping
- Rio de Janeiro — Ipanema and Leblon are where to find swim, resort and Rio labels
- Fashion week — São Paulo Fashion Week is the country’s flagship event; check the official calendar for dates
- Sizing — Brazilian swimwear often runs smaller and cuts higher than North American styles, so try before you buy
- Check ahead — confirm current stockists on each label’s official channels before you travel
A final tip: Brazilian resort wear is designed for real heat and humidity, so favor natural fibers and loose cuts if you are heading north to the beaches of Bahia or the northeast. Your suitcase — and your comfort — will thank you.
From the beaches of Rio to the ateliers of São Paulo, Brazilian fashion is as varied as the country itself. For more on where to shop, see our Latin America shopping guides.
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