Alexandre Herchcovitch in São Paulo: Planning a Custom Atelier Appointment

Why look beyond the ready-to-wear rail?

Herchcovitch’s official biography places his work within Brazilian fashion and describes a practice drawing together streetwear, clubwear and couture. His current custom-service page presents the atelier as a place for individual commissions across tailoring, occasionwear and everyday clothing.

Our editorial reason to consider it is the chance to solve a specific wardrobe problem with a designer’s perspective. Perhaps an existing jacket never fits the way you want, or you have an occasion in mind but do not want a conventional event dress. Begin with that use, rather than assuming a commission must be the most elaborate garment you have ever owned.

Understand what the atelier is offering

The official service distinguishes a new custom creation from an order based on an existing model. It describes an initial private conversation of roughly an hour, followed by design development, fittings and delivery. The page lists two to three fittings and an indicative process of 30 to 90 days. These are the atelier’s published estimates, not a guaranteed schedule for your commission.

That makes this a different planning decision from a quick boutique stop. A short visit may support an initial conversation, but you should not assume the finished garment will be available before your flight home. Ask how your travel dates, the complexity of the piece and the required fittings affect the actual timeline before making a commitment.

Prepare a brief the designer can work with

Bring a small set of references and explain what attracts you to each one: a shoulder line, a color, movement in the fabric or the way a jacket closes. Also identify what you do not want to repeat from your current wardrobe. References are a starting point for discussion, rather than a request to copy another designer’s garment.

Describe where you will wear the piece, how often and with which shoes or underlayers. If you are commissioning for an event, provide the date and practical conditions. A garment intended for standing photographs has different demands from one you will sit, walk and dance in. Agree on the purpose before becoming absorbed in a beautiful fabric sample.

Settle the fitting and delivery plan

Use the official contact page, which separates custom-service and store inquiries, to discuss the appointment. Confirm the location, who will attend, the expected fitting sequence and which stages require your physical presence in São Paulo. Ask whether your proposed travel pattern can work; do not assume remote measurements replace an in-person fitting.

Before paying, request the scope, price, payment stages, agreed delivery plan and the process for design changes in writing. Clarify what happens if your event or travel dates change. If international delivery is involved, ask who arranges it and what costs remain outside the quoted garment price. A clear schedule protects both the creative process and your itinerary.

Use each fitting to test the garment's purpose

Bring the shoes, undergarments and layers that influence the fit. Sit down, reach forward and walk at your normal pace when the atelier says the garment is ready for those checks. Explain discomfort precisely: where a sleeve pulls, whether a waistband shifts or how a neckline behaves when you move.

Ask which aspects can still change at that stage and which choices have already been fixed. Keep feedback connected to the agreed brief. A fitting is more useful when it establishes whether the piece does its intended job than when it becomes a new design commission every time. At delivery, confirm the care method and any follow-up adjustment or repair support.

Choose the visit that fits your trip

If your dates cannot accommodate the atelier process, explore the official ready-to-wear storefront and ask the physical store about current stock. The two routes offer different experiences; neither requires you to buy before you understand the practical details.

Build the appointment into our São Paulo guide, and compare other stops in our city shopping guide. Leave space around a confirmed atelier visit so the conversation is not rushed. The goal is a garment with a clear place in your life, with a process your trip can realistically support.

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